Social Media Marketing

Social Media Marketing (SMM)

Social Media Marketing

First of all, Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.

Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying. Also, its brand would monitor social media conversations and respond to relevant mentions (social media listening and engagement).

A business that wants to understand how it’s performing. Therefore, social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). 

How we create a social media strategy?

Set S.M.A.R.T. goals

The first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success or return on investment (ROI).

Each of your goals should be:

  1. Specific
  2. Measurable
  3. Attainable
  4. Relevant
  5. Time-bound
Social Media Marketing

Learn everything about our audience

Create audience personas

Knowing who our audience—and ideal customer—is and what they want to see on social is key. Also, creating content that they will like, comment on, and share. It’s also critical if they want to turn social media followers into customers for their business.

First of all, try creating audience/buyer personas. These allow you to think potential fans, followers, and customers as real people with real wants and needs. In conclusion that will allow thinking more clearly about what to offer them.

Gather real-world data

We also don’t make assumptions. Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, the numbers show that Millennials still outnumber Boomers on the platform.

Research the competition

Our competitors are already using social media—and that means you can learn from what they’re already doing.

Conduct a competitive analysis

A competitive analysis allows us to understand who the competition is and what they’re doing well (and not so well).

This analysis will also help us to spot opportunities. For example, maybe one of our competitors is dominant on Facebook but has put little effort into Twitter or Instagram. We might want to focus on the networks. Also, where our audience is underserved, rather than trying to win fans away from a dominant player.

Engage in social listening

Social listening is another way to keep an eye on the competition. 

As we track competitor accounts and relevant industry keywords, we may notice shifts in the way these channels are used. Or, we might spot a specific post or campaign that really hits the mark—or totally bombs. So, Keep an eye on this information and use to it evaluate our own goals and plans.

Conduct a social media audit

We Examine our current efforts

If we’re already using social media tools, we need to take a step back and look at what we’ve already done and accomplished. 

  • What’s working, and what’s not?
  • Who is connecting with us on social?
  • Which networks does our target audience use?
  • How does our social media presence compare to that of our competitors?

Once we gather all this information in one place, we’ll have a good starting point for planning how to improve our results.

Interested in SMM Service With Our Team?