seo service

SEO Service (Search Engine Optimization)

seo service

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.

In other words, SEO service involves making certain changes to your website design and content that makes your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

Though SEO marketing can seem complex due to the different factors that can impact your ranking, the process for search engine optimization is easier than it appears to be.

Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.

Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.

Ranking Higher on Top SEO Results

Did you know, around 93% of the searches start from a search engine? Astonishing, right?
Google is everyone’s best friend when it comes to finding something online. Consequently, all the growing businesses take help from SEO service providers to get on the top results.

 The maximum number of traffic in Toronto is redirected via Google. To be flashed among top Google results is not that simple without the assistance of a well-experienced SEO company.

Google uses algorithms that only Google itself or an expert digital marketing company can understand. 

We are a highly-qualified SEO company that will help you with website optimization so that potential traffic reach increases. Our techniques give the same search results on other search engines as well.

seo service

Factors that Affect On-page and Off-page SEO​

The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page.

Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.

The secret to creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience.

Here are just a few types of content that you can focus on to help improve your content offering and, thus, your search engine rankings:

  • Blog posts and articles
  • Social media content
  • E-books and whitepapers
  • How-To Guides and Tutorials
  • Videos and audio recordings
  • Infographics or other visual content

2. On-Page SEO

The on-page SEO factors are those elements that happen on your website. These are the things that you have complete control over, meaning that you can work to improve these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML.

Here are just a few of the on-page SEO factors that can help.

  • Title Tag – The title tag on each page tells the search engines what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.
  • Meta Description – The meta description on your website tells search engines a little bit more about what each page is about. This is also used by your human visitors to better understand what the page is about and if it’s relevant. This should include your keyword and also provide enough details to tell the reader what the content is about.
  • Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand what your content is about.
  • Internal Links – Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.
  • Image Name and ALT Tags – If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.

3. Off-Page SEO

In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking.

Here are a few of the different off-page SEO factors that can impact your search engine rankings:

  • Trust – Trust is becoming an increasingly important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from sites that have authority.
  • Links – One of the most popular ways to build off-page SEO is through backlinks. You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take the time to build relationships with influencers and fans who create quality content and will link back to your site in their own content.
  • Social – Another important off-page SEO factor are social signals, such as likes and shares. When it comes to boosting SEO, you want to look for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with others.

Interested in SEO Service With Our Team?